projects
Designing iGaming experiences turning traffic into players
A concept UX/brand design project that explores how a mascot-driven experience can enhance engagement, trust, and responsible interactions in a regulated online casino operating in Brazil. The project’s goal was to build an emotional connection with players in Brazil while demonstrating that they can trust the games, play responsibly, and that regulators are credible.
A concept UX/brand design project that explores how a mascot-driven experience can enhance engagement, trust, and responsible interactions in a regulated online casino operating in Brazil. The project’s goal was to build an emotional connection with players in Brazil while demonstrating that they can trust the games, play responsibly, and that regulators are credible.
New Game Network is an online publication and gaming media outlet dedicated to providing news, reviews, and articles about the video game industry. Its coverage spans major platforms including PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch, as well as legacy systems.
New Game Network is an online publication and gaming media outlet dedicated to providing news, reviews, and articles about the video game industry. Its coverage spans major platforms including PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch, as well as legacy systems.
Pokerology is a long-standing poker education platform with a deep library of lessons, articles, videos, and guides. While the content was valuable, the legacy interface made learning feel overwhelming and dated. The goal of this redesign was to modernize the experience, improve content discoverability, and create a clearer learning path, while preserving Pokerology’s credibility as a trusted educational resource.
Pokerology is a long-standing poker education platform with a deep library of lessons, articles, videos, and guides. While the content was valuable, the legacy interface made learning feel overwhelming and dated. The goal of this redesign was to modernize the experience, improve content discoverability, and create a clearer learning path, while preserving Pokerology’s credibility as a trusted educational resource.